Amazon in Brick and Mortar
Since its beginning in July of 1994 people have said Amazon would put booksellers (and eventually printers) out of business. Well, against all odds, it hasn’t happened. And with people like us out there, we don’t expect it to happen anytime soon, or ever. In fact, did you know print book sales have been outpacing e-book sales over the past few years? And the next generation of readers is driving this trend. So there’s plenty of room for hope. But Katherine C. predicted a new trend that’s now here (check out her masters thesis from 2012 about how digital brands would do well to present their brands in physical space). Since 2015 Amazon has been experimenting in brick and mortar retail by opening physical stores. There are seven open locations (NYC, Seattle, San Diego, Portland, Chicago, and in Lynnfield and Dedham, Massachusetts) with six more opening in 2017. And last week Katherine C. visited the Chicago location. There are more than a few things that make this store very different from other bookstores… All books are rated …